Poor David Beckham was left embarrassed after an Italian TV prankster groped his tackle as he stood talking to journalists in the street.

The prankster in question was Elena Di Cioccio and the incident was part of a skit for her popular shoe Le Iene (The Hyena).

The presenter said of the expereince: "I touched it but it's small."

"David you have conned us all. What did you use cotton wool? It's all a trick."

The AC Milan player has recently been replaced by fellow footballer Cristiano Ronaldo in the coveted Armani underwear ads, so this latest blow to his famous goldenballs is sure to hit him hard * ahem *.

David's spokesperson said the footballer had seen the prank as harmless fun and insisted that the cheeky presenter had only grabbed a handful of trouser leg.

AC Milan supporters are not amused, with websites full of angry calls for the presenter to be charged with sexual harassment.

Was it just harmless fun or does the presenter deserve a red card for foul play?