Megan Fox and footballer Cristiano Ronaldo both show off their best assets in the latest advertising campaign for Emporio Armani Underwear.

The pair, who have replaced David and Victoria Beckham as faces of the fashion house, look at ease in their first adverts.

Modelling for the 2010 women's collection, Megan has unleashed some of her more sultry and suggestive poses.

Megan Fox has replaced Victoria Beckham as the female face of Armani Underwear.

Cristiano, meanwhile, seems more than comfortable to have slipped into the skimpy underwear formally worn by footballing rival David.

The Real Madrid star is also acting as the face for Armani Jeans this season.

Christiano Ronaldo is also modelling the latest Armani Jeans collection.

"Cristiano is a great-looking young man with the perfect physique of an athlete," Armani said.

The footballer said he had "long been a fan" of Armani's work.

"I am very pleased with the pictures we have done together - they are certainly striking and are full of attitude and a spirit I can relate to," he added.

Unlike the Beckham's, Megan and Cristiano will not appear together in the campaigns.

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