Who knew that being pretty and famous could be a bad thing, but for the most beautiful woman in Hollywood, that is exactly what has happened.

Angelina Jolie has been dropped as the face of US conservative clothes company, St John.

Having been given the gig in 2005, it was thought that Angelina would appeal to a younger generation.

But too much attention was being given to the mother of six.

Chief executive officer, Glenn McMahon told WWDmedia: “Jolie overshadowed the brand. We  wanted to make a clean break from actresses and steer away from blondes and cleanse the palette.”

Instead, the clothing company has opted for red headed model Karen Elson in an effort to show a modern point of view of St John.

McMahon said: “We have evolved.”

Angelina Jolie - Too Beautiful?