Sales of pale make-up have soared since the release of The Twilight Saga: New Moon, it has emerged.

Women have been queuing up at cosmetic counters as they ditch the Saint-Troez glow in favour of a look inspired by the film's stars Robert Pattinson and Kristen Stewart.

Beauty store FeelUnique says sales of pale products are up 200 percent over the past month.

The top-selling cosmetics include a fine, pale pink illuminating powder and rose ivory-coloured powder by L'Oreal.

New Moon – the second installment of the vampire saga – came out on general release last Friday.

The movie has already earned more than $300million at the box office worldwide.