Pamela Anderson went for maximum exposure when she showcased her eco-friendly fashion line at New Zealand Fashion Week.

The former Baywatch star was the controversial star attraction at the event, where she was promoting her label AMuse with designer Richie Rich.

But things didn't (or maybe they did?) go to plan when the pair hit the catwalk.

The 42-year-old star strutted alongside Rich apparently naked save for a sheer wrap which she pulled tight across her ample chest.

As she turned on her heels, her shawl gaped open at the rear to reveal a hot pink g-string and tan-lined behind.

As if overcome but a sudden attack of modesty, Pam made a futile attempt to cover up, helped by her designer pal.

Rich added to the shambolic display by slipping up on his roller skates.

Meanwhile, new legal documents reveal that Pam's finances aren't in the best of shape.

She allegedly owes $1.1 million to various construction companies for remodeling work on her Malibu home as well as back state taxes, L.A. County records show.

See Pam and Richie in action below