Jessica Alba showed off her unflattering orange hair while attending an event in New York with husband Cash Warren last night.

Even scraping her locks away from her face into a cute bun failed to disguise a brassy blonde dye job that clashed with her golden complexion.

On a positive note, it looked much better from the back.

The natural brunette went blonde for her role in Valentine's Day, her upcoming movie with Ashton Kutcher.

Jess and hubby were guests at the 5th Annual Cinton Global Initiative Opening Reception, held at the Museum of Modern Art.