Guy Ritchie has hit out at Madonna by branding her 'it' instead of addressing her by her name, it is claimed.

Late in their troubled marriage, the Sherlock Holmes director reportedly began casting insults in Madge's direction and is continuing to do so now they are divorced, according to U.K. reports.

A source tells The Sun, “Guy will say, ‘Oh, It’s in a bad mood today’.

“Even towards the end of their marriage, he would call her It. He told people, ‘We can’t make It angry’.

“There is absolutely no love lost between them.”

It has been suggested that the Snatch star's comments may be more monstrous than first thought - could he be referring to the Addams Family's furry friend 'IT'?

See Madonna's men below