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Madonna's burgeoning relationship with toy-boy Jesus Luz is a carefully crafted publicity stunt, according to insiders.
The pair have regularly been snapped together since meeting during a racy photoshoot in the 22-year-old model's native Brazil.
But those close to the Material Girl say their 'romance' is merely a means of courting attention ahead of her upcoming European Sticky & Sweet tour, and irritating ex-husband Guy Ritchie into the bargain.
"It's a classic Madge publicity stunt but suits both parties well," a source tells the Mirror.
"Despite her advancing years, she looks like she's still got what it takes to pull a 22-year-old.
"And Jesus is getting a boost of publicity as well. Everyone's a winner."
As for getting back at Guy, it seems her dastardly plan may not be having quite the effect she was going for.
"Guy saw the pictures of her and Jesus together and laughed out loud," continues the source.
"He sees it as another publicity exercise.
"Taking Jesus to Kaballah is a masterstroke as she always historically introduces her lovers to the religion.
"It's just Madonna for you. She loves being the center of attention. You would have thought she'd grown tired of it by now."
See Madonna taking her new companion to meet the kids below
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