David Beckham looks set to be stopping traffic once again with his latest Emporio Armani ads.
The British footballer squeezes back into his famous tight briefs for sexy black and white shots to promote the brand's Spring underwear collection.
Last summer, Becks' Armani billboards prompted a near-hysterical reaction when they were unveiled in San Francisco – and suggestions that his impressive package had been subject to some digital ball-tampering.
However, David's rep denied the supect package claims, insisting, "There wasn't any enhancement to that said region."

David and wife Victoria - who stripped down to her smalls alongside her husband last month - are believed to have signed an estimated £32 million deal with the designer brand.
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