Lily Cole sets pulses racing in a sexy naked shoot for French Playboy.
The red head – famous on English shores for her more conservative shoots with Marks & Spencer – strips down and cuddles up to a giant teddy bear on the cover of the magazine.
Wearing pig tails and bright white socks, the model mixes innocence and seduction - a look that has caused an uproar amongst Christian groups.
A spokesperson for M&S tells The Sun, "She is a popular, high profile, model who is very much in demand, and this is one of the key reasons why we have chosen to work with her.
"It's entirely her own choice as to what other work she accepts and we would not wish to interfere with her career."
Meanwhile the fashion director of French Playboy insists that Lily is the essence of the magazine.
"For us, Playboy isn't Pamela Anderson," insists Alex Aikiu.
“It doesn't matter how big your boobs are - it's about what's inside the woman. It's all about being sweet and innocent."
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