Paris Hilton’s latest business venture involves dressing up like a fairy for her newest perfume advert.

Fairy Dust is the socialite's second fragrant offering, and comes hot on the heels of 'The Bandit' - her headband/hair extensions combo.

The Simple Life star dressed up in a gold boob tube, tie up stockings, and a micro miniskirt to promote the scent.

With Jennifer Lopez promoting her new Deseo For Men fragrance, and the Beckhams' latest perfume Signature Beckham also hitting the market this week, Paris is facing some intense competition when her aroma is released next month.

Don't all queue up at once!