Paris Hilton dons a bikini for an ad for her new headband range.

How a nearly-naked Paris is supposed to draw audiences towards her 'Bandit' hair accessory is debatable.

One thing's for sure though, the heiress definitely seems keen on keeping up the tradition of flaunting it in the name of publicity.

Paris' new range of headbands are the first interchangeable ones on the market, putting Paris amongst innovative thinkers – allegedly.

Paris says, "My goal was to bring myself and my personality to this project. I have been wearing extensions for years, and there is nothing out there like this product. Every woman should have one."

For a sneak peak of Paris' new range see below...

Paris hearts bikinis...