Katie Holmes has sent sales of a jeans brand soaring - after fans saw Tom's girl wearing their new range to auditions for her forthcoming Broadway play.
The actress has been spotted on a regular basis showing off Prps relaxed-fit boyfriend jeans, which ironically onlookers thought came from her husband's wardrobe.
The label hadn't even officially launched the new line of jeans before they were inundated by a hoard's of Katie fans wanting to recreate her look, resulting in the relaxed fit line selling out completely.
Creative Director Donwan Harrell told the NY Daily News that the actress, "had an influence in increased sales."
He added, "It's a refreshing alternative to the skinny jean."
The luxury jeans have an A-list following with Katie's hubby Tom wearing many of their styles and pal David Beckham also sporting the range.
Who would have thought Katie's denim day look would have taken off?