Emma Watson is moving on from her childhood role in the Harry Potter films with a new £3 million contract with Chanel.

The 18-year-old is replacing fellow British actress Keira Knightley as the face of Chanel perfume Coco Mademoiselle.

A source tells the Mail On Sunday, “Emma has been excitedly telling friends that she is going to be taking over from Keira.

“Emma has been slowly integrated into the Chanel brand. They have been dressing her for film premieres and parties over recent months to see if she is the right fit.

“Once it became clear she is growing into a beautiful young woman and wears the Chanel brand so elegantly, they had to sign her up. Chanel realises it is important to target a young audience.”