A new vibrator has been launched to coincide with the much-anticipated release of the new Sex And The City movie.

Dubbed the Mr Big – after Carrie’s on/off love interest – the £30 adult toy follows the Rampant Rabbit, the vibrator made famous by the original TV series.

LoveHoney are giving anyone who sees the film the chance to get hold of their own vibrating Mr Big for half price.

Head buyer Bonny Hall tells The Sun: “Part of the Rabbit's success is due to it being featured in an early episode of the show.

“Just as Big is the one for Carrie, we think this Mr Big will soon have its own set of fans too.”