It's emerged that viewing figures for Miley Cyrus' TV show Hannah Montana are down following the furore over its star's suggestive Vanity Fair photo shoot.

Sunday’s brand spanking new episode of the Disney Channel hit saw a 14% decline in audience from the previous fresh episode, which aired before the 'nude scandal' broke, according to the Nielsen Company.

However, longterm figures suggest that Miley fever was on the wane even before the recent hubub - Sunday's audience was down 26% compared with the first original show of the year, which aired in January.

Hannah Montana has now been replaced as Disney’s top-rated show by Wizards of Waverly Place, which stars Selena Gomez who has previously appeared on Hannah, reports the New York Daily News.

However, Disney president and chief executive officer, Bob Iger, is putting on a brave face about Miley's future.

He said yesterday, "With a new season of shows coming up, a new record in July and a theatrical film next year, the 'Hannah Montana'/Miley Cyrus franchise is incredibly robust."