An L.A. store has dismissed reports that they’ve dropped Victoria Beckham's dVb denim line because of poor sales.
According to a U.K. tabloid, the owner of Kitson confirmed the decision and cited Posh’s reluctance to promote her range as a factor behind their failure to fly off shelves.
Fraser Ross was quoted by the News Of The World as saying: “We asked her PR people so many times for her to appear but she didn't. Celebrity lines are no different from an album or music tour.
“They have to be promoted to sell."
However, Ross has now denied the claims, telling British Vogue: "The rumours are ridiculous - Kitson is extremely proud to be selling dVb by Victoria Beckham. We are fully committed to the dVb collection and our customers and Victoria's fans ask for it daily.
“I've seen next season's collection and I can't wait to get it in-store, especially the new dVb men's collection, launching in September.”
To prove there’s no hard feelings, Posh hit up Kitson yesterday to give her well-worn credit card a pounding. Was she trying to boost sales of own jeans? Check out the pics here!


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