Victoria Beckham’s fashion range is being dumped from American shops following poor sales.

Fred Segal and Kitson have dropped Posh Spice’s DVB denim range, with the latter blaming Beckham’s reluctance to promote them a key factor.

Kitson’s owner Fraser Ross explains to the News Of The World, “We asked her PR people so many times for her to appear but she didn't. Celebrity lines are no different from an album or music tour. They have to be promoted to sell."

Victoria is now based in Los Angeles after her husband moved there to see out the twlight of his soccer career.