Spice Girl Mel B Replaces Sarah Harding As Bra Girl

Spice Girl Mel B is the surprise new choice to front bra firm Ultimo.

Scary Spice, 32, replaces her younger pop rival Girls Aloud star Sarah Harding, 32, in the high profile endorsement.

Mel B, who recently became a mum - and a wife - again, is said to have won the contract off Sarah thanks to her profile in the US - not to mention her enhanced curves, which have been toned up on the Spice Girls recent reunion World Tour.

A source tells The People. “She has a fantastic figure. She also appeals to men and women on both sides of the Atlantic so it is a clever move by Ultimo.

"Dancing every night was great for her fitness."