Heidi Montag is searching for look-alikes to model her new clothing line at the LA launch party of Heidiwood by Anchor Blue.

The Hills’ stars' range will pit her against former friend Lauren Conrad's line, the Lauren Conrad Collection.

Not that Heidi seems worried by the competition.

"Lauren's line is not necessarily something I would wear," she told Us Weekly.

"She's trying a high-fashion thing, but it's a little overpriced. Mine is fun and flirty for the everyday woman. Most people can't afford $200 for one dress."

"When we were in school, I was the designer, and she was in, like, product development."

If you look like Heidi – and aren’t ashamed of the fact – the Heidiwood event takes place on April 11.

Meanwhile, we hear Chris Crocker’s looking for work.

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