Bestest frenemies Britney Spears and Paris Hilton are set to go pole-to-pole as they prepare to launch their own chains of Las Vegas strip clubs.

Britney has apparently been in secret talks about a £40million project to endorse her own brand of saucy haunts across the city.

Never one to miss a business opportunity, Paris is also said to be planning a rival strip club venture.

A source tells the Daily Star: “Britney was excited about this project for months and is really pissed with Paris that things have come to this.

“And that’s even before she heard Paris has been partying with Kevin.

“Britney has always thought of stripping as a bit like art – as a skill.

“So when some Vegas-based developers approached her about investing money into three exclusive strip joints, which she wants to call Toxic Heaven, she jumped at the chance.

“But then Paris heard about the plans through her younger sister Nicky, who is a hotelier, and jumped on the bandwagon.

“She wanting to open her own strip joints, calling them Shagadillic. Paris is now in talks with business developers about the idea and wants to involve Nicky to keep it within the family.

"She thinks they can trounce Britney.”

Click here for a demonstration of Paris' pole-dancing skills.

What do you think Britney/Paris should call their strip club chains?