Singer Joss Stone is to be the new face of Cadbury's Flake.

The 20-year-old filmed a new TV advert last week, and is in the process of recording a song to accompany it.

Cadbury's hope Joss will help relaunch the bar, whilst referencing the classic "only the crumbliest, flakiest chocolate" campaigns of the past.

A source tells the Mirror, "The idea was to reference the old adverts but bring a new feel to them. Joss was chosen because she is sexy but in a young, fresh way.

"Instead of her doing a big version of the advert, it will be her eating the bar, remembering the song and singing it to herself. Joss is funky and spontaneous rather than sultry."

It's good to see Joss' much-derided American-twanged appearance at this year's Brit Awards hasn't completely sunk her career....