Paris Hilton has stripped off to promote her latest venture - her own brand of champagne.

Despite doing jail-time for violating her probation on a previous DUI charge, the enterprising heiress is extending her business empire to include a line of bubbly, which will debut in the US next year.

To promote her new beverage, it was only fitting Paris should be covered in gold paint and be made to crawl through the Mojave Desert.

Check out Paris’s sparkling ad below.