J. R. Rotem is milking his fifteen minutes in the spotlight by denying once again that he is the father of Britney Spears’ rumoured third child.

The music producer appeared to confirm he had sperminated the pop mess in a text message he sent to In Touch Weekly, the magazine that ‘broke’ the story.

He later denied he sent the text.

Now he is denying it all over again in an interview with U.S. news show Extra.

He says: "There is no truth to it. Me and her remain friends as we always have been. We have an amazing musical connection and I wish her the best."

Britney has branded reports of her pregnancy "fake, completely fake".