David Beckham has been unveiled as the new face (and golden balls) for Emporio Armani underwear.

The L.A. Galaxy star looks pleased to see us as he reclines in white undies and little else for a new U.S. billboard campaign which is sure to be hazard to motorists.

Beck’s impressive bulge has prompted speculation that his package may have been enhanced.

A spokesperson failed to halt the rumours after answering ‘No comment’ when asked whether Becks had been touched up for the photos.

Check out the ad for yourself and tell us what you think – is it all Becks?