I’m A Celebrity... loser Marc Bannerman has admitted that he’s fallen in love with fellow camp mate, Cerys Matthews – but still loves girlfriend, Sarah Matravers.

The former Eastenders actor revealed his true feelings for the singer after being the first contestant to be voted off the jungle reality show.

A teary Marc said he was "in love with two women" when told that his actress girlfriend had flown home after watching his jungle flirtation with Cerys.

The love-rat also thinks that Cerys feels the same way.

"Yes. I think she's in love with me too," he said.

Marc admitted that he had behaved in an "inappropriate way" because he was being "a bit self absorbed.

He added: "I regret hurting someone badly. I really regret that, but I don't regret anything else."

"I felt like I was betraying my partner and I was. Not in the overtly physical sense but mentally you know.

"It was just kind of getting to the situation where it was becoming more than just friends, you know, in our behaviour there was a lot of flirting going on and I realise as I was doing it but I couldn't help it."