Danielle Lloyd, Lily Allen, Jade Goody and Calum Best were a few of the stars who attended the opening of the Playboy London Flagship store after party at Sketch last night.

According to reports, the company were greeted by Playboy bunnies and enjoyed free cocktails and champagne.

Whilst Hugh was nowhere in sight, his daughter Christie took his place and entertained guests. 

Ex-Playboy model Danni only stayed long enough to snatch up her goody bag before heading off to London hotspot, Embassy.

To check out the party arrivals, click here!