Kimberly Stewart is set to infuriate her dad Rod by agreeing to be the latest Ultimo bra model.

Rocker Rod famously branded the firm�s boss Michelle Mone a �manipulative cow� after dumping his new partner Penny Lancaster for his old wife Rachel Hunter.

Now Mone has pulled off another publicity coo by signing up Kimberly in a �100,000 deal to front the firm�s new Adore Moi range.

However, Kimberly is apparently unrepentant, according to a source, who tells The Sun, �She is well aware Ultimo upset her dad. He�ll go mad.�

Maybe its to get her dad back for suggesting she had liver disease recently?