Love Island will tragically not be appearing on our TV screens ago � the reality TV show�s been axed by ITV.

The channel has decided to permanently pull the plug on the celebrity dating show after the second series attracted low viewing figures this summer despite a host of stars including Sophie Anderton, Calum Best are, er, Bianca Gascoigne appearing and pretending to date each other.

ITV head honcho Simon Shaps said the programme was �brilliantly made� but added, in quintessential management speak, �But I just don't think the public appetite was strong enough for us to bring it back for a third year.�