Former England coach Sven Goran Eriksson has found a new woman in the shape of Swedish PR executive Katarina Huss.
Huss, who works for Swedish airline SAS, met Sven in Stockholm just days after England were beaten in the World Cup quarter finals by Portugal.
She has three children, but a friend of Huss claims that the relationship is �serious�.
The friend added: �She is no bimbo and she certainly doesn�t need Sven�s money. She�s not the kind of girl to let herself be his mistress.�
Sven�s ex-girlfriend, the Italian lawyer Nancy Dell�Olio is rumoured to be dating the Italian TV personality Michele Cucuzza.
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