Bono has pleaded for the media to stop �dehumanising� Africans.
The U2 singer who is currently touring the continent spoke from Rwanda and said that the clich�d way the press refer to African people causes detachment.
He said: "The thing I'm learning is breaking with clich�s. We see this pattern of Africans displayed as supplicants. We need to start portraying Africans as noble, entrepreneurial, very handsome, beautiful, smart.
"Break the clich�s. As people dehumanise African people it's very easy to turn away from them."
In Rwanda Bono visited survivors of the mass genocide that took part in 1994 and laid flowers at a memorial.
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