Former Baywatch star Carmen Electra could be danger of losing a lucrative cosmetics contract after riding a sex machine on live radio.

Electra appeared on the controversial Howard Stern show to promote her new film �Scary Movie 4� and was persuaded into sitting on the vibrating machine.

However, according to FemaleFirst, Electra�s antics did not impress her bosses at Max Factor who are now reconsidering her contract.

Electra defended her actions saying: "I thought I didn't do anything wrong.

"I didn't do anything vulgar. It was a chair; I sat on a vibrating chair."

So Kate Moss can allegedly take coke and be ok but poor Carmen can�t even simulate sex without being under review? What is the world coming to?