Lucy Watson can be seen wearing some glamorous outfits in Made In Chelsea, but the reality TV star ditched her outfits for the latest PETA campaign, with the brunette going naked to show her hatred for fur.
Lucy joins a long line of celebs who have also gone nude for PETA, with previous stars including Penelope Cruz, Pamela Anderson and Khloe Kardashian.
She unveiled the risque ad on the Chelsea Bridge earlier today and despite not wearing anything, she manages to make the photo look classy.
Lucy unveils new naked PETA ad (PETA)
"I have always been disgusted by people's acceptance of fur as a fashion statement, in particular as there is so much information now showing how appallingly cruel the methods of acquiring it are", says Watson, adding: "My statement with PETA outlines what I think is a simple choice; I'd rather wear nothing at all than wear fur."
Lucy Watson goes naked to promote PETA's anti-fur campaign (PETA)
PETA's associated director Mimi Bekhechi previously stated, "Lucy understands that being sexy and glamorous is all about feeling confident in your own skin, not the skin of tortured animals.
"She is a great example for other young women and proves that you don't need to kill animals in order to have a killer look."
The reality TV babe also tweeted earlier today:
There is nothing glamorous about ripping fur off an animals back whilst they are still alive so you can have a nice coat. Wear faux fur.— Lucy Watson (@imLucyWatson) January 30, 2014