Dame Judi Dench and Steve Coogan have helped win a major battle in the US over the R-rating for their new movie Philomena.
Steven Frears' heart-warming drama based on the true story of an Irish woman searching for her son, was handed a R Rating in the States thanks to two uses of the word "f**k" in the script. Judi, Steve and The Weinstein Company have been fighting against the rating, and instead called for a PG-13 stamp from the Motion Picture Association of America's Classification and Ratings Administration Board (MPAA).
Coogan joined TWC executives at an appeals hearing in Los Angeles on Wednesday (November 13), where they successfully won their bid.
The win follows a reprisal from Dame Judi of her James Bond character M in a comedy sketch online which saw the actress instruct Coogan's 002 agent to get the rating changed.
Philomena stars Judi Dench and Steve Coogan (WENN)
The unusual tactic seems to have worked with Harvey Weinstein revealing his pride over the triumph: "We owe this victory to Barbara Broccoli, producer of the James Bond series, Daniel Craig and Sam Mendes who because of their relationship with Judi Dench gave permission to spoof the ratings system using the M character".
"We know that went a long way into shedding light on the themes of the movie and the fact that the PG-13 rating was correct. We are glad the MPAA has a good sense of humour and, with the co-operation of Barbara and her team, it was proven once again no-one does it better than James Bond.
"And my sincerest congratulations to Steve Coogan, who went to the MPAA and defended the case personally."
Aleady tipped for awards show glory, Philomena is in UK cinemas now and will hit the US on November 27.