Lucy Mecklenburgh got on board the "belfie" craze yesterday when she posted her very own butt selfie, but here at EntertainmentWise, we just can't decide who has the hottest photo - Lucy or Kim Kardashian, who started the evergrowing trend. Who do you think wins the butt battle?
Lucy posed in a black thong leotard for the cheeky snap which perfectly showed off her killer curves and it looks like if anyone needed an incentive to take up a squat challenge themselves, they've just got it as Lucy certainly shouldn't be shy about showing off her pert behind.
The reality TV star wrote alongside the picture: "My Squat Challenge finally paid off!"
Lucy flashes her butt in new 'belfie' (Instagram/Lucy Mecklenburgh)
As well as appearing in TOWIE, Lucy has been getting her fans into shape with her get fit video, Results with Lucy.
Speaking out her new fitness obsession, she told the MailOnline: "There's nothing like getting down and dirty in the gym. It makes you ready for anything. I still love being in the show and have now got into fitness."
Kim K started the butt pose obsession, with the star immediately being criticised in the social networking world for posting such a revealing photo when she's a mother.
Kim Kardashian started the butt selfie trend (Instagram/Kim Kardashian)
However, Kimye "couldn't care less" about the backlash, sources say: “They have been through so much worse and the pic is something they both love,” an insider tells Hollywoodlife.
“Kanye can’t get enough of it and Kim is loving showing off her new post-baby body. People are going to talk regardless of what they do, so they don’t mind the backlash as they know it will go away by next week.”