This week fans went crazy for One Direction's highly-anticipated video for their new single 'Best Song Ever,' smashing Miley Cyrus' record for the most viewed video in 24 hours ever with their hilarious new clip, which sees the boys spoofing Hollywood big wigs.
But while us simpletons just presumed Harry Styles, Liam Payne, Zayn Malik, Louis Tomlinson and Niall Horan were just playing dress up, the record-breaking video's director revealed that in fact the clip is about so much more than that.
Ben Winston explains One Direction's new video for 'Best Song Ever' (Daniel Deme/WENN)
According to Ben Winston, the promo is actually about appreciating who the 'Little Things' really are and what they've achieved by doing exactly what they want to do and how they want to do it.
Speaking to MTV News, Ben explained: "The film that we've made 'This Is Us' is really the boys' story, and it's not trying to make them anything they're not. And that's what's incredible about One Direction, I think, is that they are a boy band that break all the rules and always do what they want to do."
At the beginning of the video the boys dress up as their Hollywood alter ego's taking a swipe at the industries elite in an outrageous parody which sees Louis and Niall looking unrecognisable as big time movie executives, Liam playing an over the top choreographer, Harry acts as a lovable geeky marketing mogul while Zayn looks totally unrecognisable dolled up as a lady!
But Ben says it was so much more then just an excuse to play with prosthetics as in fact the video makes a statement that the guys are in complete control of their phenomenal 1D empire insisting: “Part of loving One Direction is sort of understanding they are their own men and they do what they want to do at all times.
"They dance if they want to dance. They'll sing the tunes [they want]. They'll dress however they want to dress and that, I guess, is sort of a part of the video."
So the message of the video is: “We are who we are and we're never going to change for anybody."
But the director confessed it was still about having a lot of fun along the way!
One Direction's new single 'Best Song Ever' was released across the globe shooting straight to the top of iTunes charts everywhere.
Their first ever movie will be released in the UK on August 29 and a day later in the States.