Kim Kardashian, Mariah Carey and Heidi Klum are among the celebs to have paid hundreds of dollars for Vera Wang wedding dress consultations, allowing them to try on designs ahead of their big day. Now all appointment fees at store have been abolished after charges sparked widespread criticism in China. Hooray!
From Jessica Simpson to Jennifer Lopez, a number of stars have entrusted renowned designer Vera Wang to make them look perfect on their wedding day.
Kim Kardashian chose Vera Wang for her ill-fated wedding to Kris Humphries (WENN 270313)
Kim Kardashian wed Kris Humphries in August 2011 wearing a custom made Vera Wang gown, while Jennifer Lopez, Alicia Keys and Khloe Kardashian looked to the designer to create a one-of-a-kind frock to wow their husband-to-be.
Now us ordinary folk can try on Vera Wang's latest creations without the hefty fee previously required to get an up close look at the hallowed dresses. The renowned label has stopped appointment fees at all of international bridal stores after charges prompted widespread criticism in China!
On Monday, it was revealed that customers at the brand's Shanghai bridal flagship were required to pay 3,000 yuan (£317), to try on wedding gowns. While the cost included a 90-minute fitting session and afternoon tea with a consultant, many brides-to-be felt this was far too much. A huge debate erupted on Chinese the Twitter equivalent, Sina Weibo.
"Upon careful investigation and review of the policies of our international operators, we will be abolishing appointment fees in all of our stores," Vera Wang told WWD.
"We wish for all Vera Wang customers to enjoy the same standard of excellence worldwide. Treating our customers in a fair and equitable way remains a priority. The store in Shanghai has only been open to private VIP preview appointments. The official opening to the public will take place on April 29."
A staff member at the Shanghai Vera Wang store previously argued that the fee was created to deter "a lot of high school and college students" who weren't "serious about buying a wedding dress".
"We just wanted to make sure we were serving the right customers, and the [fee] is then redeemable off the purchase price of any gown," said the shop worker.
Now we just have to collect the cash for the actual gown... shouldn't take long...
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