Getting a body like Mila Kunis isn’t easy, and an advert with Mila in her underwear implying that they could get a hot body like the actress, has now been banned in the UK for being ‘misleading’.
The promotional shot for beauty company Rodial used the ‘Black Swan’ actress in a sexy pose, reportedly from an Esquire magazine shoot, and seemed to imply that the customer could get a body like Mila’s if they used the anti-cellulite cream.
Mila's 'sexiest woman alive' cover for Esquire (Splash News)
According to the ASA, the ad was sent out as an email that was headlined "Get a body to die for”, along with the image of Mila and further text that said that they could achieve the same look with the ‘intensive formula’.
After receiving one complaint, the ASA have ruled that Rodial chiefs were misleading their customers.
In a statement published on their website, the organisation said: “Evidence presented consisted of information about two active ingredients within the body sculpture product which made reference to in vivo trials on those ingredients. However, the trials themselves were not supplied.
“Because robust evidence was not presented to demonstrate the implied efficacy claims for the product or that Mila Kunis had achieved the look featured in the photo as a result of using the product, we concluded that the ad was misleading.”