Whilst his new TV show, Splash might be a success, the chief executive of British swimming believes that the opposite could happen with Tom Daley's professional career if he continues with his media commitments.
Concerned that Tom's media commitments could hinder the athlete's chances of winning big at the next Olympic games in Rio in 2016, ESPN reports the chief executive of British Swimming, David Sparkes,saying:
"Tom is an incredibly talented young man but he's yet to achieve his full potential and it's only going to get harder to achieve that Olympic gold medal as he gets older.
"You can rest assured the next Chinese diving superstar will not have such distractions from training. He should look at the example of Torvill and Dean, who waited until the end of their competitive careers before doing such programmes."
Could Tom's Olympic future be in jeopardy? (WENN)
Admitting to sharing his worries with Tom's agent, Sparkes added: "I'm concerned Tom is putting the cart before the horse and I've expressed those concerns to his agent."
However, Tom's spokesperson, Jamie Cunningham defended his decision to move into TV by stating that his media commitments were not affecting his training.
He said: "Whatever people think about the show, Tom has come across incredibly well. We would only agree to such an undertaking at a quiet time of year.
"Tom is fully on course to perform at his best at the World Championships in the summer having delivered at the Olympic Games and the world juniors that followed, when he helped out British Swimming by competing."
It appears that Tom is keen to be at the Rio Olympics after tweeting: "I will try my best", after a fan asked if he was going to the Olympics in 2016.