Not everyone is interested in keeping up with the Kardashians.
A new app is about to be introduced that’s specifically designed for the folks that are tired of hearing about the daily antics of Kylie and Kendall Jenner, or the latest product being hawked by the Kardashian sisters.
British viral marketer James Shamsi announced the app, called #KardBlock, this week. In an interview with The Daily Beast, 21-year-old Shamsi said that he created the app, which filters any mention of Kim, Kanye, Kris, Kendall, Khloe, Kourtney and Kylie from the user’s news feed, because he was tired of being bombarded by Kardashian/Jenner news.
“Basically, what was happening was that there were Kardashians everywhere, and I wanted to do something about that,” he said. “But for me, when I follow pages, I am not doing it to get a constant stream of updates on the Kardashians.
Shamsi said today’s news outlets are constantly reporting on the Kardashians, rather than more important news.
“I am interested in deeper issues,” he said. “But every platform seems interested in Kardashian news to the point that everything else gets crushed.”
Not only will #KardBlock cause stories about Kylie Jenner’s lips and Kim Kardashian’s relationship with Kanye West to vanish, but it will also replace any Kardashian-related links with helpful news stories.
“The concept here is to replace Kardashian links with ones to charitable causes of all kind,” Shamsi said. “But our ultimate goal is even bigger than just that. We are looking to disrupt the entire digital advertising space. We want to replace all advertising with donation links and important news widgets.”
Shamsi claims that his #KardBlock app already has over 20,000 subscribers who are eager to banish the Kardashian Klan from their news feeds. In the future, he hopes to amend the app so that it’s customizable, and users are able to eliminate news about other certain celebs and products from their Internet browsing.
“We want to build a customization feature as well, one that will let you get rid of Kardashian news, Bieber news, as well as advertisements,” he said.
Kardashian haters will be delighted to hear that Shamsi’s app is free.
“We are not charging for this,” he said. “We’ve set up a donation page, but we’re sending those donations straight to charity. This is all about making a change that will potentially impact the lives of a lot of people.”
While Shamsi has received harsh criticism—and even threatening phone calls— from Kardashian fans over his app, Twitter users seemed to love the idea of a Kardashian-free Internet.
“BRILLIANT! An app that can block any Kardashian content. Let’s put an end to the Kardashian reign!” Twitter user Gregg Gant wrote.
“#Kardblock is the best thing I have seen a while,” Twitter user Taylor Olson wrote. “Making the internet a better place one less Kardashian post at a time!”